Last updated: 17 August 2026

This Privacy Policy explains how Digital Ads UK collects, uses, stores and protects personal information when you visit digitalads.uk, submit an enquiry, request a free review or use our services.

1. Who we are

Digital Ads UK is a trading name of Digital Ads UK ("Digital Ads UK", "we", "us" or "our"). We are the controller responsible for the personal information described in this Privacy Policy.

Contact details:

• Email: contact@digitalads.uk

2. Personal information we collect

Information you give us

When you complete our contact or free review form, we may collect:

• your full name;

• your email address;

• your phone number;

• your company name;

• your website URL;

• your Google Maps or Google Business Profile URL;

• your preferred timeframe, such as today, tomorrow or in a few weeks;

• any other information you provide in messages, calls or project communications.

Please do not send special category or highly sensitive personal information through our forms.

Public business information

If you request a review, we may examine publicly available information about your business, including its website, Google Business Profile, search results and public social media pages. This helps us prepare the review you requested. Public availability does not remove our data protection responsibilities where information identifies an individual, such as a sole trader.

Technical and usage information

When you use our website, we and our service providers may process limited technical information needed to deliver and secure the site, such as:

• IP address;

• browser and device type;

• operating system;

• date, time and pages requested;

• referral source;

• security and error logs;

• cookie preferences.

If optional analytics is enabled and you consent to it, we may also collect information about how visitors use the website. See section 9.

3. How and why we use personal information

We use your contact details, company information, website URL, Google Maps or Google Business Profile URL, preferred timeframe and relevant public business information to respond to your enquiry and prepare the free review you requested. We process this information to take steps at your request before entering into a contract and because we have a legitimate interest in responding to business enquiries.

If you ask for a quotation or become a client, we use your contact, business, project and communication information to discuss, arrange and provide our services. This processing is necessary to take steps before entering into a contract or to perform our contract with you.

We may also use relevant contact, business, project and communication information to manage our client relationship, provide support and improve our services. We do this where it is necessary to perform our contract or for our legitimate interests in operating and improving our business.

We use identity, contact, transaction and project records to issue invoices, maintain accounts and comply with applicable tax, accounting and legal requirements. Our lawful bases for this processing are our contractual obligations and compliance with legal obligations.

Technical, security and website usage information may be used to operate and protect the website, prevent fraud, investigate suspicious activity and diagnose technical problems. We rely on our legitimate interests in maintaining the security and reliability of our website and business.

If optional analytics is enabled, we may use cookie, device and website usage information to understand how visitors use the site and improve its performance. Where consent is required, we process this information only after you have given consent.

We may use relevant enquiry, client, payment and communication records where necessary to establish, exercise or defend legal claims. We rely on our legitimate interests and, where applicable, our legal obligations.

Where we rely on legitimate interests, those interests include responding to requested business enquiries, operating and improving our services, protecting our systems and defending our legal rights. We consider whether our interests are necessary and balanced against your rights and expectations.

4. Is providing information required?

You do not have to provide personal information to browse the public parts of our website. However, we need the contact and business information marked as required in the form to respond and prepare the review. If you do not provide it, we may be unable to fulfil your request.

We do not use solely automated decision-making or profiling that produces legal or similarly significant effects about you.

5. Who we share information with

We do not sell or rent personal information.

We may share information only when reasonably necessary with:

• website hosting and form providers, including Framer;

• business email, document and cloud storage providers, including Google Workspace;

• analytics providers, if optional analytics is enabled and you consent;

• payment, accounting and professional advisers where relevant to a client relationship;

• contractors who support delivery of a service and are bound by appropriate confidentiality and data protection obligations;

• regulators, courts, law enforcement or other authorities where required by law or necessary to protect legal rights;

• a buyer, investor or successor if our business or its assets are reorganised, sold or transferred, subject to appropriate safeguards.

These providers may act as processors on our instructions or as separate controllers for limited purposes. They may only receive the information needed for their role.

6. International transfers

Some service providers may process information outside the United Kingdom. Where personal information is transferred to a country without UK adequacy regulations, we use an appropriate safeguard where required, such as the UK International Data Transfer Agreement, the UK Addendum to the EU Standard Contractual Clauses, or another lawful transfer mechanism. You may contact us for more information about the safeguards relevant to your information.

7. How long we keep information

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, including legal, accounting and reporting requirements. Our usual periods are:

• enquiry and free review information: up to 12 months after our last communication, unless you become a client or a longer period is reasonably needed for a dispute;

• client, contract and project records: for the relationship and generally up to 6 years after it ends;

• invoices and records required for tax or accounting: for the period required by applicable law, generally 5 to 6 years depending on our legal structure and the record concerned;

• optional analytics data: for up to 14 months, unless a shorter setting applies;

• cookie consent records and suppression records: for as long as reasonably needed to demonstrate and respect your choices.

We may delete information sooner when it is no longer needed, or keep limited information longer where the law requires it or where necessary to establish, exercise or defend legal claims. We may retain anonymous information that no longer identifies anyone.

8. How we protect information

We use reasonable technical and organisational measures designed to protect personal information against accidental loss, unauthorised access, alteration or disclosure. Access is limited to people and providers who need the information for a legitimate business purpose. No internet or storage system can be guaranteed to be completely secure.

9. Cookies and similar technologies

Our website may use strictly necessary cookies or similar technologies to operate, secure the site and remember privacy choices. These do not require consent where they are essential to provide the service requested.

We will not set optional analytics or advertising cookies before obtaining consent where consent is required. If optional analytics is enabled, you can accept or reject it through our cookie controls and change your choice later. Rejecting optional cookies will not prevent you from using the main features of the website.

The website's cookie controls should provide current details of the cookies and technologies actually in use, including their providers, purposes and durations.

10. Marketing communications

Submitting an enquiry or requesting a free review does not automatically add you to a general marketing list. We may contact you to respond to your request, deliver the review, discuss the services you asked about and follow up reasonably in connection with that enquiry.

We will send electronic marketing to individuals, sole traders and certain partnerships only where we have valid consent or another permission allowed by law. Corporate recipients may receive relevant business-to-business marketing where permitted, but can object at any time. Every marketing message will provide a simple way to opt out.

11. Your data protection rights

Depending on the circumstances and the lawful basis used, you may have the right to:

• ask for access to your personal information;

• ask us to correct inaccurate or incomplete information;

• ask us to erase information;

• ask us to restrict how information is used;

• object to processing based on legitimate interests;

• receive certain information in a portable format;

• withdraw consent at any time where we rely on consent.

These rights are not absolute and exemptions may apply. We may need to verify your identity before acting on a request. We normally respond within one month.

Your right to object: You have an absolute right to object to the use of your personal information for direct marketing. You may also object to processing based on legitimate interests. To object, email aleksandr@digitalads.uk

Withdrawing consent does not affect processing that was lawful before withdrawal.

12. Complaints

Please contact us first at aleksandr@digitalads.uk so we can try to resolve your concern.

You also have the right to complain to the Information Commissioner's Office (ICO), the UK data protection regulator:

• Website: ico.org.uk/make-a-complaint

• Telephone: 0303 123 1113

If you are outside the UK, you may also be able to contact the data protection authority where you live or work.

13. Third-party websites

Our website may link to third-party websites or platforms. We do not control their privacy practices. Please read their privacy information before providing personal information to them.

14. Children's information

Our services are intended for businesses and are not directed to children. We do not knowingly collect personal information from children through our enquiry forms.

15. Changes to this Privacy Policy

We may update this Privacy Policy when our services, providers or legal obligations change. We will publish the updated version on this page and change the "Last updated" date. If a change materially affects how we use information already collected, we will provide additional notice where required.

16. Contact us

For privacy questions or to exercise your rights, contact:

Digital Ads UK
Aleksandr Tiomkin
Email: aleksandr@digitalads.uk